When Kenn and Tammy Brown authors of the book “Falling Apart, came to me wanting a new and creative way to promote their new book. I create this immersive multi scene dive into the world of the main character Tyler Holt. As the viewer makes their way through multiple locations, they become intimately familiar with the story of the book without giving too much away. Thus leaving them wanting for more and hopefully wanting to buy the book.

When I first received this project it came as a very boring and not to imaginative PowerPoint presentation. I took the PPP and turned it into a powerful colorful keep the viewer awake presentation. I made no changes in the wording that was provided, I just made those words pop off the screen. The presentation has no sound as it was created to be used with a Clicker during a live presentation of the product. I Automated the walk-through so you don’t have to click. (You can tell by the iMac that this if from about 2003)

The E-Cap is a simple patented PVC cover used to protect vent pipes of the three standard sizes used on housetops. The E-Cap was developed because open vent pipes are plagued with water, debris and even squirrels getting down in to the pipes and damaging the HVAC and other systems.

This presentation allows for a simple explanation of What it is, Why you need it and How to use the ecap. Much more effective than a page full of text and images alone.

For the consumer side of the E-Cap sales, a game was created to allow E-caps visitors to have a little fun with the E-Cap, by letting them fight leaves birds and squirrels from getting into their vent pipes until they earn enough points to get an e-cap to protect each of 3 vent pipes. Although a game for a plumbing item might seem trivial, It not only helped create an awareness of the problem but more importantly, it he allows the solution of the problem to be firmly embedded in the minds of the viewer. It’s called “Brand recognition”.

Although the concept of the WaterWatto game is simplicity at it’s best, The makers of the game was having trouble selling it online to potential clients. They came to me to create a digital version so that clients could really “Play” this real world game online. Part of the package they sell is special themed background wraps and signs. You may click-through the backgrounds as you play the game. Just like in real life sometimes it takes forever to drop the coin in to the target tube and other times it seems like you can’t miss… Good Luck.